- Lesson 1: Introduction
- Lesson 2: Why People Buy
- Lesson 3: 7 Stages of a Sale
- Lesson 4: Understand the Product
- Lesson 5: Understand the Market and Competitors
- Lesson 6: Theoretical Solution/ UVP
- Lesson 7: Understand the Pain
- Lesson 8: Set the Vision
- Lesson 9: Answering objections in Advance
- Lesson 10: Outline of a Sales Script
- Lesson 11: Discovery Questions: Company
- Lesson 12: Make it Personal
- Lesson 13: Answer Objections
- Lesson 14: Closing the Sale
- Lesson 15: Follow Up + Urgency
- Lesson 16: Pre-Answering Objections
- Lesson 17: Cold vs. Warm Calls
- Lesson 18: Onboarding
- Lesson 19: Referrals and Your Black Book
- Lesson 20: Hiring and Managing
- Lesson 21: Metrics
