- INTRODUCTIONIntroduction
- Syllabus
- WHAT'S THE POINT?Lesson 1: Why Do You Want To Be A Copywriter?
- Lesson 2: Value Giving Machine
- Lesson 3: Unique Value Proposition
- Lesson 4: Customer Avatar
- Lesson 5: Build a Funnel
- Lesson 6: KPIs
- LAWS OF PERSUASIONLesson 7: The Seven Stages of a Sale
- Lesson 8: The 5 Reasons Why People Buy Anything
- Lesson 9: No One Cares About You
- Lesson 10: No One Cares About Your Product
- Lesson 11: Name Your Unique Proposition
- Lesson 12: Pain Is a Mirror
- Lesson 13: Set The Vision
- Lesson 14: Answer All The Objections
- Lesson 15: The Six Principles of Persuasion
- Lesson 16: 5 Laws of Virality
- HOW TO WRITE (WELL)Lesson 17: Know The Customer
- Lesson 18: Tones
- Lesson 19: Shitty First Drafts
- Lesson 20: Be Avatar Obsessed
- Lesson 21: Be Specific
- Lesson 22: Be Emotional
- Lesson 23: Tell Stories
- TEMPLATESLesson 24: Landing Pages and Websites
- Lesson 25: Commercials
- Lesson 26: Google Ads
- Lesson 27: Facebook Ads
- Lesson 28: Newsletters
- Lesson 29 Instagram Captions
- Lesson 30: DMs
- Lesson 31: How to Write a Pitch Deck
- Lesson 32: Youtube Scripts
- GETTING HIREDLesson 33: Destroy Your Ego
- Lesson 34: Writing is Greater Than Resume
- Lesson 35: Apply Again
- Lesson 36: Start with Fiverr
- Lesson 37: Work for VWN
- WHY YOU'LL FAILLesson 38: Be Curious
- Lesson 39: Fear is Your Friend
- WORK FOR VWNLesson 40: Summary of The Course
- Lesson 41: How to Work for VWN
